Japan HAKUHODO PRODUCT’S

Offering Product Development Services Using the Domestic Biomass Material RiceResin®

Sustainability Initiatives That Start from the Employee Cafeteria

HAKUHODO PRODUCT’S INC. has commenced the provision of product development services using RiceResin, a domestic biomass material developed by Biomass Resin HOLDINGS Co., Ltd., which is engaged in a business alliance with Niigata Hakuhodo Inc. RiceResin® is created by turning rice that is not fit for consumption into plastic resin using unique technologies. As the first step of this service-providing initiative, HAKUHODO PRODUCT’S has introduced straws* made form RiceResin at 5615 cafe & deli, a cafeteria for Hakuhodo DY Group employees at the company’s head office in Toyosu, Tokyo.

HAKUHODO PRODUCT’S Premium Business Headquarters, which provides planning, development, design, manufacturing, and quality assurance services on a one-stop basis for a broad range of products related to advertising campaigns and promotions, has put together an SDGs project team comprising members with expertise in various fields. Through this team, HAKUHODO PRODUCT’S is promoting efforts to realize the SDGs from the perspective of craftsmanship, including product development using RiceResin.

* Made of 20% rice, these straws emit 20% less CO2emissions when incinerated, thereby helping to achieve carbon neutrality.