Diversity, Equity, and Inclusion

As part of our efforts to further women’s advancement, we are promoting human resource development policies and adjusting work environments to ensure that female employees can build and continue their careers with us.

(Fiscal 2021)
Note: These figures apply to Hakuhodo, Daiko Advertising, YOMIKO ADVERTISING, IREP, Hakuhodo DY Media Partners, and D.A.Consortium

With a view to creating marketing and innovation value, Hakuhodo Inc. and Hakuhodo DY Media Partners Inc. have recently been strengthening efforts to attract career-level new hires. Since 2021, Hakuhodo DY Media Partners has been working with D.A.Consortium Inc. to recruit digitally-savvy personnel and bolster recruitment of recent college graduates with work experience in an effort to realize further growth in digital domains.
After recruiting career-level new hires,* we strive to enhance their skills levels through various education programs as part of the onboarding process. We also help them to build a sense of community with their colleagues. In these ways, we have put frameworks in place for helping career-level new hires assimilate into our organizational culture.

* The company refers to mid-career hires as “career-level new hires.”

(Fiscal 2021)
Note: These figures apply to Hakuhodo

We find ourselves in an era in which it is extremely difficult to predict future social and economic environments. In order to realize better business performance and achieve continued success in such an era, we believe the most important thing is to focus on the diverse growth potential that is inherent in all our employees and strive to enhance employee performance by investing in their independent growth. Hakuhodo and Hakuhodo DY Media Partners have therefore introduced talent management systems (personnel systems) under which these companies assign employees with duties that help facilitate their growth and implement career building programs and other initiatives to enhance employees’ strengths. Through these systems, Hakuhodo and Hakuhodo DY Media Partners are striving to cultivate a diverse pool of personnel who can succeed in this period of dramatic change. Additionally, in fiscal 2022 these companies have commenced reskilling programs and have been working to provide employees with growth opportunities tailored to their individual needs.

(Fiscal 2021)

Hakuhodo DY I.O Inc. is a special-purpose subsidiary of the Group that was established in December 1989 with 14 employees. As of April 2022, the company had grown into a shared services company for the entire Group with 160 employees (87 with disabilities and 73 without disabilities). The company’s main operations include handling data entry, printing, and account book management, and these operations are carried out through collaboration between people with and without disabilities. In December 2017, Hakuhodo DY I.O was recognized as a “company that supports the active role of persons with disabilities” by the Japan Association of Employers of Persons with Severe Disabilities, which is a commissioned project of the Ministry of Health, Labour and Welfare of Japan. Going forward, Hakuhodo DY I.O will continue to provide quality services to the Group by leveraging its team capabilities, which combine the strengths of its diverse group of employees. At the same time, the company will continue to create new value that is unique to Hakuhodo DY I.O.

(As of April 1, 2022)