After the Meiji Restoration, the role of an advertising company was to act as a media partner by collecting advertisements for newspapers and magazines, which began to be published one after the other. In the 1950s, advertising companies evolved rapidly in response to the growing media platforms that resulted from the advent of television broadcasts in addition to radio broadcasts. During this time, the Group’s core operating company, Hakuhodo, underwent a significant transformation to become a client partner that supports the marketing activities of its clients (advertisers), thereby actively expanding its business domains.
From the 1990s on, the rapid expansion of the internet and other factors ushered in a new era of marketing communication in which sei-katsu-sha play the leading role. In 2003, Hakuhodo, Daiko Advertising, and YOMIKO ADVERTISING established Hakuhodo DY Holdings as a joint holding company and integrated their management under the new company. Guided by our Medium-Term Business Plan, which runs through the fiscal year ending March 31, 2024, we aspire to become a value creation partner to our clients by acting as a corporate group that plays a leading role in evolving their marketing activities and generating innovation.
