make contributions through its business activities so that it can help realize a society in which sei-katsu-sha can flourish and live active lifestyles of their choosing. We believe that creative human resources are the source of new value creation for sei-katsu-sha and society and are the Group’s most valuable asset. As sei-katsu-sha become increasingly concerned about social issues, in addition to contributing to solving the various issues highlighted by the Sustainable Development Goals (SDGs) and working to achieve the SDGs through our core business, our employees participate voluntarily in social action as sei-katsu-sha themselves. The experience and knowledge that employees gain through taking on the challenge of finding solutions to social issues, as well as the networks they establish in doing so, help support their personal growth. This in turn leads to growth for the Company as a whole.
Our Sustainability Approach
We view our customers as sei-katsu-sha, and we believe that the purpose of markets should be to serve sei-katsu-sha. To that end, our goal is to work together with our business partners to bring happiness to sei-katsu-sha. Sei-katsu-sha wish for a safe society in which they have peace of mind and can express themselves freely. Sei-katsu-sha also wish for a sustainable society. The ideal value creation of the Hakuhodo DY Group lies in our goal of realizing a society in which sei-katsu-sha can flourish and liv e activ e lifestyles of their choosing. We will realize this goal by drawing on our strength of creativity, with which we can design new lifestyles and a new society altogether. We believe the role that society truly demands the Group to fulfill is to create a brighter future by leveraging our foundations of creativity, marketing and innovation, and data and technologies.
Sustainability Goal
Sustainability Implementation Structure
Sustainability Committee
We have established the Hakuhodo DY Group Sustainability Committee within Hakuhodo DY Holdings. The committee is made up of Hakuhodo DY Holdings directors and is chaired by the Company’s president. As a Groupwide committee that operates under Hakuhodo DY Holdings, which includes the Hakuhodo Group, Daiko Advertising Group, YOMIKO ADVERTISING Group, Hakuhodo DY Media Partners Group, and their consolidated subsidiaries and affiliates, the Hakuhodo DY Group Sustainability Committee studies and sets forth basic policies, themes, and specific measures related to Sustainability appropriate for the Group.
Sustainability Office
In April 2022, we established Sustainability Office at Hakuhodo DY Holdings, under which we are pursuing efforts toward sustainability as an important Group management issue. Together with the Sustainability Committee’s secretariat, the Sustainability Office is responsible for managing Groupwide sustainability themes and policy formulation and measuring and overseeing indicators to monitor progress, in addition to public relations (PR) and liaison functions connected to these themes and policies.