Message from the President
Philosophy / Policy
Transforming the Services We Provide to Implement Full-Funnel Sei-katsu-sha Data-Driven Marketing
Reinforcing Human Resources and Sustainable Management
Medium-Term Business Plan
Interview with the CFO
Value Creation Model
The Sources of Our Competitiveness
Materiality
Putting Creativity to Work in 
Initiatives to Address Climate Change and Other Environmental Issues
The Hakuhodo DY Group strives to create an environment where all of its employees can make full use of their skills and are empowered to express their individuality and contribute in the workplace. Our employees remain mindful of maintaining their well-being and developing their abilities as professionals and carry out their work with consideration for the health and lives of their team members. The Group puts the health of employees, their families, and business partners first, and is undertaking various initiatives toward workstyle reform with a view to invigorating the economy and society as a whole.
The Hakuhodo DY Group launched the Karada CHANTO! project to enhance the health literacy of its employees. Through this program, we are promoting various measures to improve employee health, including holding seminars and events and communicating health-related information on a regular basis.
The Checkup Championship is a health and productivity support program developed through industry-government-academia collaboration. The contest provides an entertaining way to promote better overall health among our employees. Based on the data from employees’ annual health examinations, awards are presented to employees who maintained or improved their health compared with the previous year. This initiative has been introduced at the Hakuhodo DY Group and has helped contribute to an enhanced awareness of health improvement among employees. For example, of the 1,087 participants in the program in fiscal 2021, 76.4% either maintained or improved their health. Furthermore, with the aim of promoting better health through employee interaction, we are trialling the Checkup Championship, in which the employees of different Group companies compete with each other. By having employees of different Group companies compete for the highest percentage of people who have maintained or improved their health, this competition seeks to improve the overall health of Group employees in a fun and entertaining way.
Number of participants
1,087
Rate of health maintenance/
improvement
76.4%
(Fiscal 2021)
With the aim of providing entertainment to employees and nurturing their ambitions even under a teleworking environment, Ajinomoto Co., Inc., a partner company of the Hakuhodo DY Group, also introduced the Health Examination Contest in 2020 as part of its efforts to improve employee health.
We have disclosed the Health White Paper in an effort to strengthen support for employees after their health examinations. The Health White Paper provides explanations of our Health Cluster Analysis, which categorizes data on the health conditions, awareness, and workstyles of employees into multiple types and analyzes it accordingly with the aim of encouraging optimal health improvement behavior, as well as of the Years of Change report, which is based on the results of employee health examinations over the past five years. We have disclosed this white paper in an effort to encourage employees to reflect on their day-to-day lifestyles and improve their behavior going forward.
