Compliance Initiatives

In order for us to exert our creativity and remain trusted as partners of sei-katsu-sha, companies, and the media, we who work for the Hakuhodo DY Group will conduct ourselves in a fair manner according to the highest ethical standards, strongly committed to compliance and conscious of our clear duty to abide by the following principles:

1. We will provide
high-quality services

We will provide integrated marketing solutions of the highest quality while properly managing the confidential information and rights of our business partners.

2. We will constantly seek
to maintain trust in us

We will abide by all laws and regulations, and sincerely do our best to live up to society’s expectations and requests of us as members of society.

3. We will give full play to our
own abilities and respect
those of others

Recognizing that people are our greatest asset, we will always be bold in facing new challenges, and never forget our responsibilities and pride.

4. We will be transparent
and fair in all we do

We will release all necessary information proactively and in a timely manner, and conduct ourselves in a fair manner, complying with all laws and regulations.

Chief Compliance Officers

Hakuhodo DY Group companies appoint chief compliance officers to serve as the highestranking officers responsible for enhancing compliance awareness.

Compliance Committee

The Group Compliance Committee, whose members include the presidents of Hakuhodo DY Group advertising and integrated media companies, is responsible for Groupwide compliance guidance and awareness. This committee is tasked with fostering a compliance-oriented mindset among Group officers and employees, making policies related to important compliance and corporate ethics matters, and establishing compliance systems. It also manages the progress of compliance activities at Group companies and provides advice, instructions, and guidance.

Information Security System

The Group Information Security Committee and the Information Security Committee have been established under the Group Compliance Committee to prevent losses of social trust or substantial damage to corporate value due to failures of information management. The Information Security Committee implements and pursues improvements with regard to the Company’s information management system, which conforms to the requirements of the ISO/IEC 27001:2013 and JIS Q 27001:2014 certification standards.

Risk Management

The Company established the Crisis Management Regulations to prevent losses of social trust or significant damage to corporate value as a result of inappropriate responses to major risk events. Based on these regulations, we have clarified the risk response system and the risk events it addresses, strengthening our ability to respond quickly and appropriately when risk events occur.

Employee Awareness Raising

In order to prevent misconduct and maintain high moral standards, we constantly communicate the importance of compliance to Group employees, raising awareness and understanding of compliance through online resources and the distribution of guidebooks.

Whistleblowing and Consultation Points of Contact

The Hakuhodo DY Group has established the Whistleblowing and Consultation Points of Contact as a framework for the appropriate processing of reports and consultations from officers and employees regarding potential legal violations by organizations or individuals with the goal of quickly identifying and remedying misconduct.