Japan TBWA\HAKUHODO

Participating in the P&G Academy for Women Entrepreneurs

P&G Academy for Women Entrepreneurs Jointly Held by P&G and WEConnect International

From February 1 to March 8, 2022, TBWA\HAKUHODO participated online in the P&G Academy for Women Entrepreneurs (P&G Academy) jointly held by Procter and Gamble Japan (P&G Japan) and WEConnect International for business leaders of women-owned companies.

Companies participating in the P&G Academy deal with various issues such as entering into new business areas, developing human resources, demonstrating management vision, maintaining work–life balance, and responding to changes in the business environment. To address these issues, the program offers a curriculum that shares the know-how of P&G Japan, TBWA\HAKUHODO, and WEConnect International with a wider audience for the first time.

Seventeen women entrepreneurs took part in the first P&G Academy in 2020. The second meeting of the P&G Academy in 2022 welcomed 21 women entrepreneurs of all ages from across Japan, representing all sizes of company and a wide range of industries, including manufacturing, transportation, construction, health, and career support.