Japan TBWA\HAKUHODO

SDGs ACTION GUIDE

Helping Ensure the Success of SDG-Related Projects by Corporations

TBWA\HAKUHODO created a free SDGs ACTION GUIDE, which offers advice to companies for dealing with issues related to promoting SDG-related activities to ensure that their projects go smoothly. Although a large number of companies are interested in the SDGs and have launched various SDG-related projects, promoting these projects is often difficult, and many companies say that they often run into setbacks and are unable to maintain such projects on an ongoing basis. To address this issue, TBWA\HAKUHODO developed the SDGs ACTION GUIDE, which sets out a framework for ensuring the success of SDG-related projects by corporations. The guide summarizes tips to help projects move forward without setbacks, including how to set goals, generate ideas, and publicize projects in order to increase participant numbers from both inside and outside a company.

Leveraging its long-cultivated know-how on idea development and methodologies for ascertaining trends, TBWA\HAKUHODO will contribute to an even better society by helping ensure the success of SDG-related projects by corporations. The SDGs ACTION GUIDE has been used in the internal projects of up-and-coming apparel brand companies and housing equipment manufacturers.