Creating an Amenable Working Environment

We are developing various systems and support measures that help all employees balance work and family life and develop their careers with peace of mind while exercising their creativity, even when also handling childcare or nursing care.

Supporting Employees' Work-Life Balance
(Hakuhodo/Hakuhodo DY Media Partners)

Various systems are in place to help employees balance their work and life plans.

*1Health checkups required by law or public health guidance based on health checkups
*2Not limited to men if same-sex partners
*3In the case of adoptions, etc., women are also eligible
*4Up to 10 days if two or more people require care

TOPICS

Achieved 100% Rate of Male Childcare Leave in Fiscal 2022 (YOMIKO ADVERTISING)

In October 2022, YOMIKO ADVERTISING INC. endorsed the "100% male parental leave declaration" by Work-Life Balance Co., Ltd., aiming for 100% of eligible male employees to take childcare leave by 2024. The company requires male employees to take childcare leave within one year of childbirth as a general rule, with a target duration of two weeks. In addition to distributing a parenting handbook to all employees, the company has implemented measures such as providing incentives to team members supporting those who take childcare leave, regardless of gender, in order to encourage male employees to take advantage of childcare leave.
In fiscal 2022, all nine eligible employees took paternity leave, achieving a 100% ratio at the company.

Interview

Teams Working Together So 100% of Fathers Take Childcare Leave
(YOMIKO ADVERTISING)

I took about a month and a half off for childcare after having my second child. This period allowed me to experience the importance of being with my family, and most importantly, the time I spent with my children could not have been happier.
While I had concerns about taking leave due to my position as a team leader, I received support from the entire department. By conducting a thorough review of my workload in advance and delegating tasks to other team members, I was able to gain the understanding and cooperation of our clients, and the overall experience of the team was enhanced. As a result, my time off also helped to improve the company's reputation, so I think things turned out really well all around. Having our own unique maternity leave system in place helped alleviate my psychological concerns. Since returning to work, I have been more conscious of time management and have been working together with my wife to ensure we have dedicated parenting time in the evenings.