Marketing Communications Domain

The Group’s core operating companies (Hakuhodo Inc., Daiko Advertising Inc., and YOMIKO ADVERTISING INC.) have evolved as client agencies (partners) that support the marketing activities of clients (advertisers). These companies have strengthened their services in the communications field, particularly advertising and promotion. Since the 1990s, in step with the proliferation of the internet, we have continued to strengthen our integrated marketing solutions. We have added companies with expertise in digital media and digital marketing to the Group in efforts to adapt to increasingly diverse methods of communicating with sei-katsu-sha.

Supporting our clients’ marketing activities with creativity and integrative
capabilities based on Sei-katsu-sha Insight

Integrated Marketing

Production

Digital Marketing

Domain-Specific Marketing

Public Relations/ Investor Relations

Creative

Global

Company Spotlight

Contributing to the Digital Business of
Local, Small and Medium-Sized, and
Venture Companies

The SoldOut group is a digital marketing agency for local, small and medium-sized, and venture companies that joined the Hakuhodo DY Group in April 2022. In line with its mission to “support the aspirations and business growth of ambitious people,” the group assists clients in the areas of digital marketing, software, media production and operation, and digital transformation (DX).

Currently, SoldOut has 23 branches throughout Japan, enabling it to provide clients with face-to-face support. From starting up new businesses to accelerating operations at existing ones, SoldOut leverages technology to unleash the potential of small and medium-sized enterprises (SMEs) and venture companies throughout Japan. With a focus on facing challenges alongside its clients, since its founding the SoldOut group has been expanding its business in the digital marketing field. Furthermore, the group contributes to the Japanese economy by helping clients to increase sales, boost earning capabilities, and generate employment.