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2023

Hakuhodo DY holdings

Key Figures

Evolving Marketing

  • Billings

  • Gross Profit / Percentage of Gross Profit
    in the Overseas Business Domain*1

    • Gross Profit
    • Percentage of Gross Profit from the Overseas Business

  • Operating Income before Amortization of Goodwill*2 /
    Operating Margin before Amortization of Goodwill*3

    • Operating Income before
      Amortization of Goodwill
    • Operating Margin before
      Amortization of Goodwill

  • ROE before Amortization
    of Goodwill*4

  • Gross Profit in the Marketing
    Execution Domain *5

    Annual Growth Rate *7

    +9.6%

  • Billings in the Internet Domain *6

    Annual Growth Rate *7

    +15.2%

  • Gross Profit in the Overseas
    Business Domain

    Annual Growth Rate *7

    +26.6%

  • *1 Indicates the percentage of consolidated gross profit accounted for by the overseas segment

    *2 Operating income before amortization of goodwill is operating income that excludes amortization of goodwill resulting from business acquisitions

    *3 Operating margin before amortization of goodwill = Operating income before amortization of goodwill ÷ Gross profit

    *4 ROE before amortization of goodwill = profit attributable to owners of parent excluding amortization of goodwill (including portion for equity-method affiliates) ÷ equity capital (average of fiscal year-start and fiscal year-end)

    *5 Covers domestic operations and excludes pandemic-related BPO business

    *6 Based on external billings from domestic operations

    *7 CAGR, using fiscal 2020 as the base year

Human Resource Management

  • Number of Group Company
    Employees

  • Percentage of employees who felt they
    have grown from the previous year*1

    72.0%

  • Average hours of training
    per employee per year*2

    19.7 hours

  • Investment in education for human resource
    development (Amount per employee)*2

    ¥2.16 billion（¥238,000）

  • Ratio of female employees in
    management positions*2

    11.5% / Fiscal 2030 target 30%

  • Period：April 1, 2022 to March 31, 2023

    Coverage：*1 Hakuhodo, Hakuhodo DY Media Partners
    *2 Hakuhodo, Daiko Advertising, YOMIKO ADVERTISING, Hakuhodo DY Media Partners, D.A.Consortium, IREP, SoldOut

Harmony with Sei-katsu-sha and Society as a Whole

Progress on Disclosure According to the Recommendations of the Task Force on
Climate-related Financial Disclosures (TCFD)

Item Target Base year
(fiscal 2019)		 Results for
fiscal 2022		 Progress in
fiscal 2022
Scope 1 and Scope 2
CO2 emissions*1		 Reduction of 50% by fiscal 2030
(compared with fiscal 2019), carbon
neutral by fiscal 2050		 11,174 tons 6,959 tons 37.7%
reduction
Scope 3
CO2 emissions*1		 Reduction of 30% by fiscal 2030
(compared with fiscal 2019)		 30,063 tons 17,747 tons 41.0%
reduction
Introduction of
renewable energy*1		 60% by fiscal 2030, 100% by fiscal 2050 0% 1.8% 1.8%
Energy conservation*1 Reduction of 30%
(compared with fiscal 2019)		 5,372kl 2,858kl 46.8%
reduction
Waste reduction*2 Maintain an average reduction of 50% or
more (compared with fiscal 2019)		 486 tons 228 tons 53.1%
reduction
Recycling rate*3 85% or higher 82.2% 79.0% 79.0%

*1 Total values for Hakuhodo, Daiko Advertising, YOMIKO ADVERTISING, Hakuhodo DY Media Partners, and HAKUHODO PRODUCT’S

*2 Waste volume and waste reduction targets for Hakuhodo head office in Tokyo

*3 Recycling rate at Hakuhodo head office in Tokyo

External Assessment of Sustainability

  • Assessments and commitments
    through environmental surveys

    • CDP Climate Change
      Questionnaire*1      Assessment
      A-

    • EcoVadis*2

  • Selected as Constituent of
    the ESG Investment Index

    • FTSE Blossom Japan Sector Relative Index*3

    *1 CDP: A not-for-profit charity that runs the global disclosure system for investors, companies, cities, states, and regions to manage their environmental impacts

    *2 EcoVadis: A research institute that provides platforms for examining policies, initiatives, and results related to corporate sustainability

    *3 FTSE Blossom Japan Sector Relative Index: An index designed to measure the performance of Japanese companies that demonstrate strong ESG practices relative to their sector peers

Creativity

Highly acclaimed in domestic and international advertising awards

62nd ACC TOKYO CREATIVITY AWARDS*1 4 grand prizes, 10 gold, multiple
other awards
Cannes Lions International Festival
of Creativity 2023*2		 4 gold, 5 bronze awards
ADFEST 2023
(Asia Pacific advertising festival)		 5 gold, 3 silver, 4 bronze awards
Spikes Asia 2023*3 1 grand prize, 2 gold, 11 total awards

*1 Largest advertising festival in Japan

*2 World’s largest advertising festival in the field of advertising and communication

*3 Starting as a regional Cannes Lions Festival in 2009, Spikes Asia is one of the largest advertising festivals in the Asian region.