The following seven principles are the Hakuhodo DY Group corporate philosophy. We believe that by following these principles in all of our business activities we contribute to growth for our stakeholders and society as a whole.
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1.
Strive continuously to provide our clients with the services they need to add value to their business.
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2.
Lead advances in media and be instrumental in building media value.
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3.
Build a dynamic global network to offer services wherever they are required.
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4.
Create abundance and further society, now and tomorrow, with our unique insight into sei-katsu-sha—people who have lives beyond what they consume.
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5.
Encourage individual personalities to flourish within a teamwork environment, leading to the creation of new values.
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6.
Become one of the world’s preeminent corporate groups, leading advances in marketing and innovation generation by constantly seeking out new challenges in the spirit of independence and solidarity.
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7.
Work relentlessly to increase corporate value and reward the trust that shareholders place in us.