Value Creation Model

The Hakuhodo DY Group adheres to Sei-katsu-sha Insight and Commitment to Partnership as its policies and places these two policies at the center of its business development. Ascertaining the essence of the era and society itself, we will continue to create new value that contributes to the development of society as a partner to sei-katsu-sha while at the same time realizing sustainable business growth as a partner that leads dynamic innovation in the marketing activities and businesses of our clients.