Hakuhodo DY holdings
Philosophy / Policy
Key Figures
Expansion of Business Domains = Evolution from an Advertising Company
Marketing Communications Domain
Marketing Execution Domain
Innovation Domain
Sei-katsu-sha Insight
Research Institutes and Think Tanks
Diversity, Equity and Inclusion (DE&I)
Workstyle Transforms
Health and Productivity Management
Human Rights Policy
Initiatives to Address Climate Change and Other Environmental Issues
Initiatives at Group Companies
Hakuhodo Foundation
We are committed to resolving
societal issues through our
creativity, aiming to create a
society abounding in sei-katsu-sha’s
aspirations and where they
can live vibrant lives.
Create new value that contributes to the
development of society as a partner to sei-katsu-sha
We will establish a PDCA cycle while
maintaining a management structure enabling
us to update our materiality based on changes in the business environment.
Adopted “Encourage individual personalities
to flourish within a teamwork
environment,
leading to the creation of new values”
as part of our Philosophy
Realizing a society in which
sei-katsu-sha can flourish and
live active lifestyles of their choosing
Initiatives
Sustainable
Sustainable
Environment
Community Contribution
Community Contribution
Educational Contribution
Messages
