Developing Creative Human Resources

All of the Group’s training includes elements that hone creativity. Since creativity is something refined through the daily cycle of learning, thinking, and implementation through work, training serves as the launchpad for that cycle. Moreover, a majority of the training uses original content, with Group employees serving as instructors. One of the features of this system, therefore, is that it allows trainees to come into contact with the various forms of creativity possessed by those employees.
To ensure our growth is sustainable rather than temporary, individual employee growth plans are shared by each of our employees and the Company, and it is crucial that we establish a means for employees to achieve their medium- to long-term career plans. We have also introduced programs that provide employees with various opportunities to maximize their growth and become familiar with the DNA and way of the Group, in addition to improving their skills.

• Total number of employees to
  have served as lecturers:

  1,403

  Applies to Hakuhodo, Daiko Advertising, YOMIKO ADVERTISING, IREP, and Hakuhodo DY Media Partners (Fiscal 2021)

The domains in which we make proposals to our business partners are expanding to include business reform and innovation. Viewing this period of change in which technologies are advancing on a daily basis as a business opportunity, we are expanding training programs and seminars for enhancing the creativity that will invent the future and encourage our employees to take on challenges in new domains.

• Seminars held for sharing
  cutting-edge technologies
  and knowledge:

  Held 141times
  with a total of
  20,401 participants

  Applies to Group employees who attended seminars held by Hakuhodo and Daiko Advertising, YOMIKO ADVERTISING, and Hakuhodo DY Media Partners in fiscal 2021

We have implemented two Groupwide programs to develop human resources who can generate innovation.
The Emergent Management Program was started in 2007 with the aim of developing the coming generation of management human resources required in times of rapid change. The program will help participants become managers that actively work toward change and bring about innovation in the organization. This particular program focuses on the value profit chain and innovation theory, and consists of a two-year curriculum that includes training camps. It is aimed at executives and division heads of Group companies (or employees in corresponding positions).
The Growth Action Program (GAP) is a form of training for developing human resources who can break through existing conditions with their own skills, who have the ability to bring about innovation, and who can generate change. The program began in May 2020. Through GAP, employees primarily in their 30s learn various skills over the program’s half-year curriculum.

• Participants in the Emergent
  Management Program

  535 participants

  (Total as of fiscal 2021)

• Total number of participants
  in GAP

  63

  (Total as of fiscal 2021)

Employees contribute to addressing the issues and achieving the goals set out in the SDGs through their day-to-day work and through selfinitiated social actions as individual sei-katsu-sha.

• Number of social action
  activities in fiscal 2021

  525

  Applies to Hakuhodo DY Group

• Total number of participants
  in social action activities

  103

  Applies to Hakuhodo DY Group