Group Overview

Hakuhodo was founded in 1895. Based on the twin pillars of the Company’s unchanging philosophy-Sei-katsu-sha Insight and Commitment to Partnership-Hakuhodo has been constantly evolving. With teams of highly creative professionals, we help clients both in Japan and overseas resolve issues in a wide range of areas besides advertising, from management and business approaches to measures for addressing social issues. Going forward, we will continue to leverage the strengths of our creativity to provide new value that contributes to peoples’ lifestyles and society at large, as well as to innovations in the structure of our clients’ businesses.

We have adopted the philosophy of “respecting companies, customers, and society.” Guided by this philosophy, we understand the importance of our customers and place emphasis on the ability to ascertain what constitutes value for our clients’ customers. Furthermore, placing the customer first, we are promoting brand activation that works to accumulate customer value and create customer experiences. Going forward, based on customer value that places the customer first, we will form business partnerships with our clients’ customers to assist with the brand support that our clients provide within their entire corporate activities.

YOMIKO ADVERTISING aspires to become a “Game Change Partner,” a partner that ambitiously pursues collaborative change for the sustainable growth of business and society. Our business was founded on the principle of Rekko Hakon (“tear down the old and destroy the new”), which has been passed down through the generations. In an era in which only the organizations and services that are deeply connected with sei-katsu-sha and successfully create value continue to grow, we will not allow our 600 game changers to be at the mercy of the times. Instead, we will pursue the next step collaboratively as partners that stand united in embracing change by grasping our respective individualities and essences and creating new value.

There has yet to be an integrated advertising company that specializes in the field of wellness, even as we talk of an age of the 100-year life. Hakuhodo DY Matrix is a company that was created to meet this need. At Hakuhodo DY Matrix, we have assembled a group of highly trained specialists from inside and outside the Hakuhodo DY Group, including creators, marketing specialists, technologists, CRM specialists, and other experts, all who have knowledge of healthcare. By drawing on the sophisticated expertise of each individual team member and combining all of our strengths, we will create new solutions for a the age of 100-year life. To that end, we will not only support the marketing support of companies in the healthcare field but also support all kinds of activities that promote people’s well-being.

IREP is a digital marketing agency founded in 1997. Since the dawn of programmatic advertising, IREP has supported its clients’ business growth, principally with listing advertising methods, which has established the company as a leader in the digital marketing business. Since entering into a business and capital alliance with Hakuhodo DY Media Partners in 2006, IREP has continued to expand its business as a member of the Hakuhodo DY Group. Twenty years have passed since the internet became popularized. Over this time, user information behavior has changed dramatically, and digital advertising techniques and methods have diversified and become more sophisticated. As such, we have continuously worked to deliver sophisticated full-funnel solutions built on programmatic advertising and to enhance our presence in the digital advertising market.

SoldOut is a digital marketing agency that was consolidated into the Hakuhodo DY Group in April 2022. Guided by the company’s purpose of “supporting the aspirations of those who pursue challenges to realize business growth” and “integrating marketing and digital technologies to create a next-generation society that rewards those who ambitiously pursue challenges,” we facilitate the growth of small, medium-sized, and venture companies throughout Japan through digital marketing, software, media production and operation, and digital transformation (DX). As a member of the Hakuhodo DY Group, we will develop an ecosystem to provide digital services that accommodate the growth of our clients, strengthen our ability to address the business-related needs of local, small and medium-sized, and venture companies and engage in the long-tail market in an effort to help expand the Group’s digital business.