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2023

Hakuhodo DY holdings

A Society in Which Everyone Can Play an Active Role

The Hakuhodo DY Group aims to create a society where every sei-katsu-sha can fully express their individuality and abilities. In addition to internal activities, we actively engage in external communications and business activities to generate an impact on society as a whole.

LGBTQ-Related Initiatives
(Hakuhodo/Hakuhodo DY Media Partners)

We promote LGBTQ initiatives to foster an environment in which all employees of every orientation and gender can fulfill their potential.

Establishing the "Diversity Consultation Desk"

In November 2021, we established the Diversity Counseling Office to facilitate anonymous consultation regarding problems related to diversity and sexuality.

Expanding the Definition of "Spouse"

In November 2022, we expanded our definition of "spouse" to include "partners in de facto marriages and same-sex partners." This change extends eligibility for various personnel systems and welfare benefits.

TOPICS

Japan LGBT Research Institute to Create New Values in Society by Thinking in Terms of Diverse Sexuality
(Daiko Advertising/DAIKO WEDO)

In 2016, we established a specialized think tank focusing on diverse sexual orientations, including LGBTQ. Through our research and analysis on sexual orientations through Sei-katsu-sha Insight, we serve as a bridge connecting LGBTQ individuals with corporations and local governments, supporting DE&I initiatives and marketing activities. In 2021, we conducted the LGBT Awareness and Behavior Survey 2021, targeting approximately 430,000 people throughout Japan. We believe that promoting further understanding and engagement with sexual minorities, including LGBTQ, is crucial. Accordingly, we strive to build a society that collaborates with LGBTQ individuals through this survey and other initiatives.

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Promoting the Employment of People with Disabilities

To ensure that all employees, regardless of disability status, can feel that their work as members of the Hakuhodo DY Group is rewarding, we actively promote the development of an environment for the reasonable accommodation and employment of people with disabilities.

Rate of Employment of People
with Disabilities within
the Hakuhodo DY Group

At Group level 2.50%

(As of March 31, 2023)

TOPICS

Leveraging a Diverse Workforce and Obtaining Certification as a Company Where People with Disabilities Can Prosper (Hakuhodo DY I.O)

Hakuhodo DY I.O Inc. is a special-purpose subsidiary of the Hakuhodo DY Group that handles services shared among Group companies. As of April 2023, the company employed 93 people with disabilities, accounting for a majority of the 170 employees.
The "I.O" in the company name derives from "input" and "output," which refer to the company's main businesses at its establishment. Hakuhodo DY I.O is characterized by a strong commitment to contributing through work as a team on an equal basis, regardless of disability status. The company values and acknowledges each individual's unique qualities and abilities, fostering a supportive and collaborative environment for vibrant and effective work performance.
Today, in addition to input and output, it handles a variety of other business for Group companies, including accounting work, checking invoices, etc., website development, and data processing.

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TOPICS

SUPERYARD, a New Company That Expands Employment for People with Mental Disabilities and Supports Career Advancement (Hakuhodo)

SUPERYARD CO., LTD., was established in February 2023 as a joint venture between Hakuhodo Inc. and Mitsui Fudosan Co., Ltd. By combining Mitsui Fudosan's knowledge of working styles and offices with the know-how cultivated in Hakuhodo's advertising business to identify and communicate their top features, the new company will work to realize a society in which people with mental disabilities, each of whom has different characteristics, can play an active role in various companies and develop their careers.