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Materiality
With a view to realizing its sustainability goal, the Hakuhodo DY Group has identified material issues (materiality) as important management issues for realizing the sustainable growth of the Group and of society as a whole. In fiscal 2022, the Group revised and restructured the management of its materiality in light of circumstances in the current business environment and is implementing and monitoring its progress on initiatives to resolve these material issues.
Materiality Management Policy
We will set into motion an appropriate PDCA cycle while maintaining a management structure that enables us to revise and update our materiality in accordance with changes in the business environment.
Materiality Implementation Structure
Sustainability Committee
(Chair: President Mizushima)Materiality Working Groups
-
Hakuhodo
(Head of Corporate
Strategy Division) -
Hakuhodo DY
(Head of Corporate
Media Partners
Strategy Division) -
YOMIKO
(Head of Corporate
ADVERTISING
Strategy Division) -
Daiko
(Head of Customer Value
Advertising
Management Promotion
Division) -
D.A.Consortium
(Director) -
IREP
(Head of Corporate
Strategy Division) -
kyu
(Head of Business Office)
Secretariat
-
Hakuhodo DY
HoldingsCorporate Strategy
DivisionCorporate Sustainability
Division -
Edge International Inc.* (Advisory)
* A consolidated Group company that engages in consulting in the integrated reporting, investor relations (IR), and environmental, social, and governance (ESG) domains.
Materiality PDCA Cycle Structure
-
Board of Directors
Overall monitoring
-
Sustainability Committee
Review of indicators to monitor progress
Examination of need to revise/update materiality
-
Secretariat
Corporate Sustainability Division /
Corporate Strategy DivisionAggregation of Group figures and actions for the next fiscal year
Exploration of linkages with medium-term business plans
Collection of feedback from investors and other
stakeholders -
Each Group company
Measurement of indicators to monitor progress and exploration of actions for the next fiscal year in accordance with actual progress
Materiality
-
Materiality Overview Initiatives Indicators to Monitor Progress Results in Fiscal 2022 Target Values Scope of Data
AggregationCreation of new value
by evolving marketing
and driving innovationWith Sei-katsu-sha Insight as our cornerstone, we will combine our creativity, integrative capabilities, and data and technology utilization skills to play a leading role in evolving companies’ marketing activities and generating innovation in the digitalized era. In this way, we will continue to impact and provide value to sei-katsu-sha and society as a whole.
To ensure that we can implement full-funnel Sei-katsu-sha Data-Driven Marketing, which is the key to enhancing our value provision and realizing even greater profits, we will promote value-creating digital transformation (DX)—marketing DX and media DX—and strengthen our functions in the marketing execution domain.
Furthermore, by striving to accelerate innovation through external collaborations and expand our overseas businesses, we will transform the Group’s business model and further enhance our corporate value. We will also ensure the secure utilization of personal information and other data within the digital advertising market and our business activities, thereby strengthening our management of various rights.- • Implement full-funnel
Sei-katsu-sha Data-Driven
Marketing (promote valuecreating DX, expand
marketing execution
domain, and utilize
sei-katsu-sha data) - • Accelerate innovation
through external
collaborations - • Expand overseas
businesses
Gross profit growth rate
in the marketing execution domainAnnual growth rate
+9.6%*1Annual
growth rate
of 10% or
more*2HDY Holdings Billings growth rate in
the internet domainAnnual growth rate
+15.2%*1Annual
growth rate
of 15% or
more*2HDY Holdings Gross profit growth rate
in the overseas business
domainAnnual growth rate
+26.6%*1Annual
growth rate
of 15% or
more*2HDY Holdings Examining disclosure of monitoring indicators and numerical targets
related to technologically-savvy human resources and innovation*1 Annual growth rate with fiscal 2020 as the base year
*2 Annual growth rate through to fiscal 2023, with fiscal 2020 as the base year
H: Hakuhodo Inc. D: Daiko Advertising Inc. Y: YOMIKO ADVERTISING INC. I: IREP Co., Ltd. MP: Hakuhodo DY Media Partners Inc. DAC: D.A.Consortium Inc. SO: SoldOut,Inc.
- • Implement full-funnel
-
Materiality Overview Initiatives Indicators to Monitor Progress Results in Fiscal 2022 Target Values Scope of Data
AggregationImplementation of
human resource
management to allow
our employees to
leverage their advanced
creativity (investment,
development programs,
and building of
an employee-friendly
environment)Human resources are the most important element underpinning the Group’s sustainable management and growth over the medium to long term. Through the strengths of our human resources, who can leverage creativity that shapes the future, we aim to create markets that offer value to sei-katsu-sha while achieving solid business results.
We will seek to cultivate eclectic talents who demonstrate creativity in an integrated manner and can realize tremendous specialization and innovation in a wide range of domains, from idea development to social implementation, business creation, media evolution, DX, and global expansion. To that extent, we will further promote diversity, equity, and inclusion (DE&I), valuing differences not only in terms of gender, nationality, and race but also value systems and attitudes.
Additionally, we will build frameworks for realizing collaboration that goes beyond the boundaries between businesses within the Group. As we strive to promote health and productivity management and reform workstyles, we will also create frameworks for encouraging collaboration even within a teleworking-centered environment. While doing so, we will establish environments that foster a strong sense of personal growth among Group employees.- • Cultivate personnel who
can realize outstanding
specialization and
innovation
- • Promote health and
productivity management
(healthy and sound
workstyles) - • Implement DE&I
Amount of investment in
human resource acquisition
and development
¥2,160 million - H、D、Y、I、MP、DAC、SO Total interview hours for
managing employee targets
and developing capabilities16,045 hours - H、D、Y、I、MP、DAC、SO Percentage of employees
receiving health examinations98.5% - H、D、Y、I、MP、DAC、SO Percentage of employees
maintaining/improving their
health74.4% - H、MP Ratio of female employees in
management positions11.5% Fiscal 2030
target 30%H、D、Y、I、MP、DAC、SO Percentage of women
returning to work after
maternity leave96.2% - H、D、Y、I、MP、DAC、SO Percentage of employees who
felt they have grown from the
previous year72.0% - H、MP H: Hakuhodo Inc. D: Daiko Advertising Inc. Y: YOMIKO ADVERTISING INC. I: IREP Co., Ltd. MP: Hakuhodo DY Media Partners Inc. DAC: D.A.Consortium Inc. SO: SoldOut,Inc. - • Cultivate personnel who
-
Materiality Overview Initiatives Indicators to Monitor Progress Results in Fiscal 2022 Target Values Scope of Data
AggregationStrengthening of
corporate governance
with the aim of realizing
harmony with sei-katsu-sha
and society as a wholeWe will focus our efforts on strengthening corporate governance in order to establish an environment that promotes independence and cooperation among operating companies under our corporate umbrella and to implement Groupwide governance. To continue to earn the trust of sei-katsu-sha and society as a whole, we will ensure that all Group employees maintain a high awareness of compliance and strive to secure integrity in our marketing activities.
Our philosophy on sustainability is to create and spread new happiness among sei-katsu-sha and society by finding solutions to the constantly changing challenges facing sei-katsu-sha and society and providing them with new value. Guided by this philosophy, we will work to realize harmony with sei-katsu-sha and society as a whole, including through our response to social and environmental issues, such as climate change and respect for human rights.- • Promote respect for human
rights - • Adhere to a high level of
compliance and ethics and
pursue integrity in our
marketing activities - • Respond to social and
environmental issues,
including climate change
Examining disclosure of monitoring indicators and numerical targets
regarding respect for human rights, based on the report on human
rights due diligence activitiesCO2 emissions: Scope 1 and
Scope 237.7% reduction Fiscal 2030:
50% reduction
Fiscal 2050:
Carbon
neutralityH, D, Y, MP,
HAKUHODO
PRODUCT’SCO2 emissions: Scope 3 41.0% reduction Fiscal 2030:
30% reductionH, D, Y, MP,
HAKUHODO
PRODUCT’STargets for renewable energy
introduction1.8% Fiscal 2030:
60%
Fiscal 2050:
100%H, D, Y, MP,
HAKUHODO
PRODUCT’STargets for energy
conservation46.8% reduction 30% reduction H, D, Y, MP,
HAKUHODO
PRODUCT’STargets for waste reduction 53.1% reduction Maintain average reduction
rate of 50% or
more
H’s Tokyo head
officeRecycling ratio 79.0% 85% or more H’s Tokyo head
officeNote: Target values for items pertaining to climate change are all compared with fiscal 2019 figures.
H: Hakuhodo Inc. D: Daiko Advertising Inc. Y: YOMIKO ADVERTISING INC. MP: Hakuhodo DY Media Partners Inc.
- • Promote respect for human