Since establishing its office in Niigata Prefecture in 2019, D.A.Consortium Inc. (DAC) has been dedicated to nurturing digital marketing talent in Niigata with the support of the prefectural and city governments, as well as educational institutions. In February 2023, we signed a contract as the digital marketing partner of professional soccer club Albirex Niigata, and in July, we jointly held a marketing contest called FULL SWAN CUP, targeting students with the theme of "filling the Denka Big Swan Stadium* to capacity." We aim to engage and involve the younger generation, who will shape the future, in digital marketing through region-specific themes. Students who participated in the contest expressed their feedback. They mentioned having gained valuable experience in utilizing their own abilities and knowledge, working hard with fellow participants, and having the opportunity to challenge themselves in authentic marketing implementation, including planning and bouncing ideas off others. Others mentioned that their interest in marketing and their attachment to Niigata had deepened as a result of their participation. We believe the contest helped to foster digital marketing talent rooted in Niigata.
Going forward, under the mission of "empowering the digital future," we will continue striving to develop human resources and provide an environment in which they can play an active role.
* The home stadium of Albirex Niigata
