Hakuhodo DY GroupGroup Overview

Daiko Advertising’s philosophy, Ideas Win, grew from the conviction that only superior ideas can deliver the most effective communication. Daiko’s winning ideas translate into solutions to clients’ marketing challenges. Its strategic solution strengths and superior ideas also help the agency facilitate and deliver more effective, more powerful communications. Through Brand Activation, which further evolves and enhances Daiko’s management approach, Daiko will support the companywide brand-building activities of its clients through the creation of client value, which places the utmost priority on addressing client challenges.

The strength of YOMIKO ADVERTISING lies in the know-how cultivated from its many years of experience in the residential real estate segment. Combining its various expertise with its ability to ascertain the lifestyle needs of people in local communities, YOMIKO aims to contribute to the growth of its clients’ businesses and to create new businesses itself. Furthermore, YOMIKO specializes in business development in the entertainment field, including animated programs and live events. To be a partner to the success of its various clients regardless of the generation, YOMIKO will continue to take on the challenge of creating change with a sense of speed.

SOLDOUT, Inc. is a digital marketing agency that joined the Hakuhodo DY Group in April 2022. Since its foundation, SOLDOUT has been helping support the growth of small- and medium-sized businesses (SMBs) and start-up companies across Japan. SOLDOUT currently has 20 locations nationwide through which it offers support in the domains of digital marketing, software, media production and operation, and digital transformation. As a company deeply rooted in local communities, SOLDOUT understands the unique issues facing regional SMBs and provides solutions tailored to each individual issue.
SOLDOUT’s mission is to develop an intimate understanding of the ambitions of people looking to take on the challenge of starting and growing a business and provide them with the support needed to do so. By fully leveraging its integrated digital and marketing expertise across Japan, SOLDOUT will help create a next-generation society that rewards those who pursue their dreams.

Hakuhodo DY Media Partners Inc. is an integrated media company established by integrating the media arms of the three advertising companies Hakuhodo, Daiko, and YOMIKO.
Handling the Hakuhodo DY Group’s media business and content business, the company leverages its expertise in planning, production, buying, media traffic, and knowledge in these two business areas and, in the digital domain, its strong links with D.A.Consortium. Collaborating with each advertising company, Hakuhodo DY Media Partners provides optimum marketing solutions for advertisers, media companies, and content holders.
Viewing sei-katsu-sha as readers, viewers, and spectators, it creates new media value by turning them into brand customers. In this way, Hakuhodo DY Media Partners considers media in its broadest sense. It is a media content business company that aims to be “The force behind media design.”

kyu, the strategic operating unit of Hakuhodo DY Holdings, was created in 2014 to ensure the continuous enhancement of specialization and innovation in the Hakuhodo DY Group. kyu is a collective—one with a strategically curated and deliberately limited number of partner organizations. Each shares a belief that creative collaboration yields new solutions to the world’s toughest problems. The kyu collective comes together to invent, make, prototype and design. All partner companies harness their creativity as a force of positive impact for the constituents they have always served—and our firms join together on key issues to propel the greater economy and society forward.

Collaborating with Hakuhodo DY Holdings, Hakuhodo DY Corporate Initiative contributes to increasing the market value of the Group by strengthening the capabilities of corporate functions through training and recruitment, and by supporting the generation of synergies through business consolidation, standardization, and digital transformation as Group-wide functions.