Hakuhodo DY GroupAbout the Group
Creating New Value for Sei-katsu-sha and Society as a Whole
Hakuhodo DY Holdings’ core strategy is stated in the FY2019—FY2023 Medium-Term Business Plan: ”With sei-katsu-sha insight as our cornerstone, the Hakuhodo DY Group will combine its creativity, integrate capabilities, and data and technology utilization skills to play a leading role in envolving companies’ marketing activities and generating innovation in the completely digitalized era. In this way, we will continue to impact and provide value to sei-katsu-sha and society as a whole.”
Hakuhodo DY Group
Hakuhodo DY Holdings Inc. is a marketing services company headquartered in Tokyo, Japan. It was formed in 2003 when its core brand agencies Hakuhodo Inc. (founded 1895), Daiko Advertising Inc. (founded 1944) and Yomiko Advertising Inc. (founded 1946) integrated and created a joint holding company (“DY” represents the initial letters of Daiko and Yomiko, respectively).
The Hakuhodo DY Group comprises seven distinct groups: the Group’s integrated advertising companies Hakuhodo, Daiko, Yomiko; the next-generation digital agency IREP; the integrated media company Hakuhodo DY Media Partners; D.A.Consortium; and the strategic operating unit kyu.
Hakuhodo DY GroupGlobal Presence
The Group consists of 415 subsidiaries and affiliates with a combined total of over 24,775 employees working in over 21 countries and regions around the world (as of March 2021). With revenue of 313,217 million yen (for the year ended March 2021), the Group ranks in the top 15 in U.S. trade magazine Ad Age’s “World’s 25 Largest Agency Companies.” It is the second largest agency group in Japan.
Hakuhodo DY GroupGroup Policy
Sei-katsu-sha insight is the foundation of our thinking and planning. It reminds us that consumers are more than just shoppers performing an economic function. They have heartbeats. These unique, autonomous individuals that we in the Hakuhodo DY Group refer to as sei-katsu-sha are the inhabitants of an increasingly complex world. We believe that deeper insight into their lives is the source from which new value springs. That is why we make it our business to know sei-katsu-sha better than anyone else and to use that knowledge to make media a stronger bridge between advertisers and customers.
Partnership is the way we do business, the starting point for all business activities. From the standpoint of sei-katsu-sha, we pay constant, careful attention to the needs of our clients and of media suppliers. We believe that engaging in dialogue and acting together are the best ways to find the solutions to those needs. As our clients' and media suppliers' partner, our aim is to build strong, long-lasting relationships. By working together over the long term, we are better able to provide durable and coherent solutions to our partners.
Hakuhodo DY GroupAwards
The Hakuhodo DY Group is renowned for its creativity and advertising companies under its umbrella win numerous awards each year. At Cannes Lions International Festival of Creativity, one of the world’s most influential advertising competitions, kyu group company Digital Kitchen has earned a Grand Prix once and Hakuhodo twice. At ADFEST 2020, Hakuhodo DY Media Partners was named Media Agency of the Year, and Hakuhodo was crowned Network of the Year at ADFEST 2021.