Hakuhodo DY GroupAbout the Group
In the Medium-Term Business Plan starting from FY2024, The Hakuhodo DY Group has committed to transform itself from “a group of advertising companies” to “a creativity platform”, as the ideal form. With sei-katsu-sha-centered creativity as our edge, the Hakuhodo DY Group aims to be a group that creates the future by connecting sei-katsu-sha, organization and society to generate new relational value.

Hakuhodo DY GroupGlobal Presence
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445Subsidiaries and Affiliates
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No.10Global Ranking※Advertising Age Agency Report 2024
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946,776(million yen)Revenue
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28,894Employees
The Group consists of 445 subsidiaries and affiliates with a combined total of over 28,894 employees working in over 30 countries and regions around the world (as of March 2024). With revenue of 946,776 million yen (for the year ended March 2024), the Group ranks in the top10 in U.S. trade magazine Ad Age’s “World’s 25 Largest Agency Companies.” It is the second largest agency group in Japan.
Hakuhodo DY GroupAwards

The Hakuhodo DY Group is renowned for its creativity and advertising companies under its umbrella win numerous awards each year. At Cannes Lions International Festival of Creativity, one of the world’s most influential advertising competitions, kyu group company Digital Kitchen has earned a Grand Prix once and Hakuhodo twice. At ADFEST 2020, Hakuhodo DY Media Partners was named Media Agency of the Year, and Hakuhodo was crowned Network of the Year at ADFEST 2021.