Will support Japanese companies' e-commerce and business initiatives in China
Tokyo, September 7, 2021--Marketing Technology Center (MTC) (Note 1), the R&D division of Hakuhodo DY Holdings Inc., Baidu Japan Inc. (Baidu), and D.A.Consortium Inc. (DAC), a subsidiary of the Hakuhodo DY Group, will begin offering HDY x Baidu Data Marketing Next, a Japan-China cross-border business support solution for Japanese companies and organizations seeking to break into the Chinese e-commerce (EC) and local markets. This solution effectively bridges MTC's expertise in developing marketing technology solutions with Baidu's Chinese parent company's Big Data (Baidu Big Data) and DAC's digital marketing know-how in China.
HDY x Baidu Data Marketing Next utilizes Baidu Big Data, which has more than 600 million monthly active users, applying it to the Hakuhodo DY Group's unique marketing methods to provide companies a full-funnel marketing solution for effectively approaching potential customers using touchpoints both within and outside Baidu, designing customer experiences and creating post-experience bonds.
Under the joint research and development efforts with Baidu led by MTC, digital marketing expert DAC and its subsidiary DAC Beijing operate an integrated Japan-China support system to provide unique data analysis and research. This allows for detailed ad planning that goes beyond Japan-specific or China-specific measures and encompasses both countries to support cross-border EC businesses and local businesses.
Overview of ad planning using HDY x Baidu Data Marketing Next
In China, EC, delivery, payment and a wide variety of other online services offered on major platforms have become an integral part of daily life. This has resulted in new services being offered one after another by emerging companies, the standardization of EC functions on a diverse range of service channels, and the diversification and segmentation of information touchpoints and purchase points of sei-katsu-sha (a term Hakuhodo uses to denote people with lives, aspirations and dreams, not simply "consumers"). In such an environment, full-funnel marketing planning is becoming increasingly important.
Hakuhodo Inc., a Group company of Hakuhodo DY Holdings, formed a strategic partnership with Baidu in 2018 and the two companies have been working together since to develop new planning solutions for China. To further accelerate this effort, this initiative has been expanded to include other Hakuhodo DY Holdings companies and a new strategic partnership with Hakuhodo DY Holdings was concluded for the development and provision of data marketing planning solutions.
Hakuhodo DY Holdings' MTC, Baidu and DAC will continue to work to develop and provide marketing solutions to Japanese companies and organizations who wish to pursue cross-border EC and local business opportunities in China and support value-creating DX (digital transformation).
Note 1: A Hakuhodo DY Group organization that conducts R&D of marketing technology solutions and knowledge
Note 2: A data management platform (DMP) that utilizes Baidu Big Data for analysis and ad delivery planning
■ For inquiries regarding this News Release
Hakuhodo DY Holdings Inc.
Group PR & IR Division / E-mail: koho.mail@hakuhodo.co.jp
D.A.Consortium Inc.
Corporate Strategy Group Public Relations / E-mail: ir_inf@dac.co.jp
Baidu Japan Inc.
Public Relations / E-mail: pr-jp@baidu.com