Message from the President

Thank you for visiting the Hakuhodo DY Holdings website.

The spread of COVID-19 has struck a major blow to people’s lives, the activities of corporations, and the economies in Japan and overseas. As a result, society now finds itself facing an unprecedented crisis.

Due to this crisis, lifestyles have been changing at an extremely rapid rate. Amid these circumstances, it is expected that the shift to a completely digitalized era, a foundation of our environmental awareness under our Medium-Term Business Plan (MTBP), will be further accelerated. With the entrance into such an era, the awareness and behavior of sei-katsu-sha will undergo substantial changes, and, in turn, the way we engage in marketing activities will further diversify as well.

We believe that the Hakuhodo DY Group must also evolve flexibly in response to these significant changes. We will therefore undertake a variety of initiatives to advance the digital transformation of the services we provide and the structural reform of the Company.
We view these changes as an opportunity to leverage our strengths. Accordingly, we will draw on our sei-katsu-sha insight and creativity to provide new value to society.
With a view to the “Post COVID-19” society, we will focus our efforts on strengthening our competitiveness and realizing continuous business growth as we work to further enhance our corporate value.

I would like to thank all of our stakeholders for their support, and ask for your continued understanding and encouragement going forward.