Message from the President

Thank you for visiting the Hakuhodo DY Holdings website.

Due to rapid changes in the natural environment and social landscape, sei-katsu-sha, organizations and society are facing challenges that cannot simply be tackled with conventional wisdom. Amid these uncertain circumstances, the Hakuhodo DY Group must change flexibly and accelerate its structural reforms.

Accordingly, we are working toward a Global Purpose: “Aspirations Unleashed break down boundaries, open new doors and usher in new eras for every sei-katsu-sha, organization and society.” Indeed, our Medium-Term Business Plan challenges us to evolve beyond the scope of a traditional advertising company into a “creativity platform,” connecting people, organizations, ideas and technologies to create new relationship value among sei-katsu-sha, organizations and society.

To that end, we seek to gain an overarching view of diverse and complex issues. We will usher in a new generation of creativity by expanding viewpoints through the development of highly skilled talent, utilizing AI as a partner to enhance our capabilities and perspectives. We will also accelerate value creation in new business domains including consulting, technology, content and incubation, while further upgrading the sophistication of our marketing.

These are just some of the ways in which the Hakuhodo DY Group will contribute to a sustainable and healthy future society as a corporate entity creating a new industry beyond the framework of an advertising company.

I would like to thank all of you for your ongoing support, and ask for your continued understanding and encouragement going forward. The Hakuhodo DY Group is committed to working with all stakeholders on the challenge of creating new value.