Philosophy & PolicyGroup Policy
Since our founding, the Hakuhodo DY Group has adhered to the twin pillars of Sei-katsu-sha Insight and Commitment to Partnership:
Sei-katsu-sha insight is the foundation of our thinking and planning. It reminds us that consumers have heartbeats and are more than just shoppers performing an economic function. These unique, autonomous individuals that we refer to as sei-katsu-sha live in an increasingly diverse society. We believe that deeper insight into their lives is the source from which new value springs. That is why we make it our business to know sei-katsu-sha better than anyone else and to use that knowledge to make media a stronger bridge between advertisers and customers.
Partnership is the way we do business, the starting point for all business activities. From the standpoint of sei-katsu-sha, we pay constant, careful attention to the needs of our clients and of media suppliers. We believe that engaging in dialogue and acting together are the best ways to find the solutions to those needs. As our clients' and media suppliers' partner, our aim is to build strong, long-lasting relationships. By working together over the long term, we are better able to provide durable and coherent solutions to our partners.
We believe that the times ahead will be marked by new innovations in these policies, as we work in partnership with advertisers to create marketing solutions that add value to every business domain in which they are involved. As a partner to media suppliers and content holders, we aim to add value across the whole diverse spectrum that media and content has become. We will continue to offfer higher quality services through innovations in our policies of sei-katsu-sha insight and commitment to partnership.