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All Hakuhodo DY group companies are committed to providing optimized solutions for advertisers, media companies and content holders and in this way also boost the corporate value of the group as a whole.

Hakuhodo DY Group
[Pure Holding Company] Hakuhodo DY Holdings
Media Companies, Content Holders [Integrated Media Company] Hakuhodo DY Media Partners Group [Advertising Companies] Hakuhodo Group, Daiko Group, Yomiko Group Advertisers

Hakuhodo Inc.

Hakuhodo Inc. is constantly evolving, based on the twin philosophies of sei-katsu-sha insight and commitment to partnership. With teams of highly creative professionals, we help clients resolve issues in a wide range of areas including – but not limited to – advertising, from strategy building to the creation of social movements. The Hakuhodo Group has a structure in place for strategy, planning, and implementation, in Japan and overseas, and we provide "next-generation integrated marketing solutions" that enable our clients to optimize their entire marketing activities.

Founded October 1895
Incorporated February 1924
President and CEO Hirokazu Toda

Employees (Consolidated) 5,824 (As of March 31, 2012)
Head Office Akasaka Biz Tower 5-3-1, Akasaka, Minato-ku, Tokyo
URL http://www.hakuhodo.jp/
Daiko Advertising Inc.

Daiko’s philosophy, Ideas Win, grew from the conviction that only superior ideas can deliver the most effective communication. Daiko’s winning ideas translate into strategic solutions to clients’ marketing issues, and help the agency pursue its goal of delivering more effective, more powerful communications. As a marketing solutions partner to our clients, Daiko has a role to play in everything from brand development & brand building to sales promotion and customer management.

Founded 1893
Incorporated February 1944

President and Representative Director Shuichi Iwai

Employees (Consolidated) 1,441 (As of March 31, 2012)


[Tokyo Head Office]
Akasaka Park Bldg. 5-2-20 Akasaka, Minato-ku, Tokyo
[Osaka Head Office]
2-2-7, Nakanoshima, Kita-ku, Osaka
URL http://www.daiko.co.jp/en/index.html
Yomiko Advertising Inc.

Founded in 1929, YOMIKO ADVERTISING INC. possesses a full range of services extending from outstanding marketing development that begins in the “Home” segment of residential real estate to acknowledged prowess in strategic planning based on extensive experience in result-oriented sales promotion that supports clients all the way to the sale of their products. YOMIKO also boasts impressive business development capabilities in the entertainment category, fostered through the planning of animation programs and event business. Deepening and expanding these strengths, this agency aims at further sharpening the edge of its originality and creativity. As a true partner committed to the success of its clients, YOMIKO is the source for solutions that underscore effectiveness.

Founded June 1929
Incorporated July 1946

President and Representative Director Yasunori Nakada

Employees (Consolidated) 700 (As of March 31, 2012)
Head Office Akasaka Park Bldg., 5-2-20, Akasaka, Minato-ku, Tokyo
URL http://www.yomiko.co.jp/en/index.html
Hakuhodo DY Media Partners Inc.

Hakuhodo DY Media Partners Inc. was founded to be a comprehensive media company integrating the media functions of the three advertising companies, Hakuhodo, Daiko, and YOMIKO. Undertaking the media business and the contents business of the Hakuhodo DY Group, it utilizes its primary functions of planning, production, buying, media traffic, and knowledge in these two business areas. It also acts as liaison between the three advertising companies and provides optimum marketing solutions for advertisers, media companies, and content holders. With the sei-katsu-sha as the reader, viewer, or spectator, it creates new media value by connecting its customers with these consumers. In this way, Hakuhodo DY Media Partners considers media in its broadest sense and aims to be a media contents business that “designs media effects.”

Incorporated December 2003

President and CEO Hisao Omori

Employees (Consolidated) 2,135 (As of March 31, 2012)
Head Office Akasaka Biz Tower 5-3-1 Akasaka, Minato-ku, Tokyo
URL http://www.hakuhodody-media.co.jp/english/top.html

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