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The Hakuhodo DY Group, seeking to bolster its organization in developing nations, particularly in Asia,
has built up a global network of 419 subsidiaries and affiliates.
kyu, the strategic operating unit of Hakuhodo DY Holdings formed in May 2014,
is a collective of marketing service partner organizations that provide specialized and innovative marketing methods and solutions,
primarily in North America and Europe. kyu is also working to advance its activities globally.

  • No.
    9
    ※
    Global Ranking
    ※Advertising Age Agency Report 2022
  • 25,522
    +
    Employees
  • 419
    Subsidiaries and Affiliates

The Group consists of 419 subsidiaries and affiliates with a combined total of over 25,522 employees working in over 29 countries and regions around the world (as of March 2022). With revenue of 895,080 million yen (for the year ended March 2022), the Group ranks in the top 9 in U.S. trade magazine Ad Age’s “World’s 25 Largest Agency Companies.” It is the second largest agency group in Japan.

Hakuhodo

Hakuhodo maintains bases in countries around the world
and brings unique creativity to each specialty domain.

Hakuhodo Website

Daiko

Specializes in global business strategies,
centered on Asia.

Daiko Website

Yomiko

Develops ad businesses in collaboration with the domestic company,
centered on the China area and ASEAN countries.

Yomiko Website

IREP

IREP offers consulting services in the digital marketing
domain mainly in the Southeast Asian region.

IREP Website

Hakuhdo DY Media Partners

Set up a limited liability company with Stories
in the U.S. to drive the U.S. mass media.

Hakuhodo DY Media Partners Website

Hakuhodo

Leveraging its knowledge of data-driven marketing,
D.A.Consortium operates principally in Greater China and Asia.

D.A.Consortium Website

kyu

A strategic operating unit that administers leading-edge
and unique marketing services companies, centered on North America and Europe.

kyu Website