The Hakuhodo DY Group, seeking to bolster its organization in developing nations, particularly in Asia, has built up a global network of 415 subsidiaries and affiliates. kyu, the strategic operating unit of Hakuhodo DY Holdings formed in May 2014, is a collective of marketing service partner organizations that provide specialized and innovative marketing methods and solutions, primarily in North America and Europe. kyu is also working to advance its activities globally.
The Group consists of 415 subsidiaries and affiliates with a combined total of over 24,775 employees working in over 21 countries and regions around the world (as of March 2021). With revenue of 313,217 million yen (for the year ended March 2021), the Group ranks in the top 15 in U.S. trade magazine Ad Age’s “World’s 25 Largest Agency Companies.” It is the second largest agency group in Japan.
Hakuhodo maintains bases in countries around the world
and brings unique creativity to each specialty domain.
Specializes in global business strategies,
centered on Asia.
Develops ad businesses in collaboration with the domestic company,
centered on the China area and ASEAN countries.
IREP offers consulting services in the digital marketing
domain mainly in the Southeast Asian region.
Set up a limited liability company with Stories
in the U.S. to drive the U.S. mass media.
Leveraging its knowledge of data-driven marketing,
D.A.Consortium operates principally in Greater China and Asia.
A strategic operating unit that administers leading-edge
and unique marketing services companies, centered on North America and Europe.