Social Healthy and Sound Workstyles
We see our people as the company’s greatest asset. It is crucial that we develop a sound workplace environment where each employee can work in good health in order to fulfill their potential by unlocking their creativity. We are committed to a wide range of initiatives with the twin objectives of health and productivity management and workstyle transformation.
Workstyle Transformation(Hakuhodo/Hakuhodo DY Media Partners)
In April 2022, core operating companies Hakuhodo and Hakuhodo DY Media Partners launched a Workstyle Transformation Committee, which subsequently defined a new workstyle vision: “Creating a better relationship between work and life.” In December 2022, the Committee also developed “Time Value Management,” a new guidance for workstyle transformation. Under a well-established environment and appropriate work transformation, we will undertake various initiatives to enable diverse individuals to hone their skills and maximize creativity while remaining conscious of each other’s productivity as a team.
We consider establishing a work environment where each employee can fully unleash their creativity and thrive in their own unique way to be a crucial foundation for achieving our sustainability goals. Against today’s rapidly changing social landscape, we remain committed to driving various initiatives that enable employees to enjoy a fulfilling work-life balance and work in the manner they please.
Workstyle Systems (Hakuhodo and Hakuhodo DY Media Partners)
Workstyle rules | Purakyu 5 | We have established a new Purakyu leave system that allows employees to take leave for planning private activities that benefit both the individual and their work. This system allows employees to take at least one paid weekday a month to recharge their physical and mental batteries. |
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Interval 11 | Taking an “interval” of at least 11 hours between the end of one work shift and the start of the next helps employees be physically and mentally prepared to fully demonstrate their creativity on the following day. | |
Workstyle etiquette | Slash 7 | We have set 7:00 p.m. as the end of core time for in-house meetings and discussions. The aim is to ensure efficient progress during meetings while allowing time for individuals to think of ideas and refresh their minds. |
Silent 10 | We ask people to refrain from making non-urgent contact or requesting replies after 10:00 p.m. on weekdays or at all on weekends to foster a culture in which employees respect the time of those they work with. | |
Other systems | Purakyu 7 | Employees taking five days of leave under Purakyu 5 can take one day of special leave once a month during the seven months from September to March of the following year. |
Compensatory holidays | Under this system, employees are granted one day of leave for working three or more hours on a holiday. | |
Health leave | If an employee exceeds overwork criteria during a month and has no compensatory holidays remaining, they will be granted one day of leave to be used within the next two months. | |
Free vacation holidays | These consist of five consecutive vacation days granted twice a year. | |
Step leave | Under this system, employees are granted up to 15 consecutive days of leave in January of the year following their 10th, 20th, and 30th year of service. | |
Teleworking | Employees may work at home or in an office-like environment within Japan. |
Workstyle rules | Purakyu 5 | We have established a new Purakyu leave system that allows employees to take leave for planning private activities that benefit both the individual and their work. This system allows employees to take at least one paid weekday a month to recharge their physical and mental batteries. |
---|---|---|
Interval 11 | Taking an “interval” of at least 11 hours between the end of one work shift and the start of the next helps employees be physically and mentally prepared to fully demonstrate their creativity on the following day. | |
Workstyle etiquette | Slash 7 | We have set 7:00 p.m. as the end of core time for in-house meetings and discussions. The aim is to ensure efficient progress during meetings while allowing time for individuals to think of ideas and refresh their minds. |
Silent 10 | We ask people to refrain from making non-urgent contact or requesting replies after 10:00 p.m. on weekdays or at all on weekends to foster a culture in which employees respect the time of those they work with. | |
Other systems | Purakyu 7 | Employees taking five days of leave under Purakyu 5 can take one day of special leave once a month during the seven months from September to March of the following year. |
Compensatory holidays | Under this system, employees are granted one day of leave for working three or more hours on a holiday. | |
Health leave | If an employee exceeds overwork criteria during a month and has no compensatory holidays remaining, they will be granted one day of leave to be used within the next two months. | |
Free vacation holidays | These consist of five consecutive vacation days granted twice a year. | |
Step leave | Under this system, employees are granted up to 15 consecutive days of leave in January of the year following their 10th, 20th, and 30th year of service. | |
Teleworking | Employees may work at home or in an office-like environment within Japan. |
Health and Productivity Management
The Hakuhodo DY Group strives to create an environment where all of its employees can make full use of their skills and are empowered to express their individuality and contribute in the workplace. We are strengthening our Groupwide implementation capabilities and undertaking various initiatives to resolve issues related to health and productivity management.
Key Indicators
Item | Results |
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Percentage of people receiving health examinations | 98.5% *¹ |
Percentage of employees maintaining/improving their health | 74.4% *² |
- *¹:Hakuhodo, Daiko Advertising, YOMIKO ADVERTISING, IREP, Hakuhodo DY Media Partners, D.A.Consortium, SoldOut
- *²:Hakuhodo, Hakuhodo DY Media Partners
Health and Productivity Management Initiatives (Hakuhodo/Hakuhodo DY Media Partners)
We have set in motion a cycle of corporate growth through active engagement of each employee, where health and growth work in tandem to help improve our business value.
Health Declaration
Hakuhodo is a company that values people as our assets. (...) As professionals, we always prioritize maintaining our own health and expanding our capabilities, while also considering the health and well-being of our team members. Every person working at Hakuhodo enjoys an environment in which “work enriches life, and life enriches work.” At the foundation of this environment is each individual’s health. Moving forward, Hakuhodo will continue to advance health and productivity management to support the sustainable growth of its employees and the company, and to provide new value to society.
Health Declaration (Hakuhodo) (in Japanese)
Health Declaration (Hakuhodo DY Media Partners) (in Japanese)
Health and Productivity Management Structure
With the appointment of a Chief Health Officer (CHO), Hakuhodo aims to achieve unique health and productivity management working with the Health Management Department under the Human Resource Strategy Division, the Health Support Center, the medical staff at the internal clinics and the Health Insurance Society, and sharing information and consulting with management sections and the employees’ union.
Health and Productivity Management Promotion Cycle