Environment Topics
Promoting Paperless Operations through Increased Workstyle Efficiency and Digitalization (Hakuhodo, Hakuhodo DY Media Partners)
Hakuhodo and Hakuhodo DY Media Partners’ employee-friendliness reforms have also led to workstyles that do not waste paper resources. We have established an environment for paperless meetings through the provision of laptop computers to employees and the introduction of large-scale meeting room displays. In addition, we have digitized a variety of forms that had been used in combination with paper; introduced robotic process automation (RPA), which uses robot programs to perform simple tasks via computer; and introduced a variety of business intelligence tools to assist in daily operations. In these ways, we are providing support for the completion of work tasks through the use of electronic devices. In addition, in certain divisions we have eliminated fixed seating assignments in each depart- ment and started to implement free-address offices in which employees can work in the seat of their liking. By advancing workstyles that do not require document storage, we are reducing unnecessary printing.
Through these types of initiatives, in fiscal 2019 Hakuhodo reduced the amount of copy paper that it purchased by roughly 20% year on year. In fiscal 2020, we expect to further reduce this amount through the active promotion of teleworking and other measures.
National Movement to Prevent Global Warming COOL CHOICE (Hakuhodo)
Toward achieving Japan’s target of reducing greenhouse gas emissions by 26% compared with FY2013 by FY2030, Hakuhodo has been involved in advancing Cool Choice, a national movement led by the Ministry of the Environment of Japan, since the movement’s inception in 2015. Accelerating the movement became necessary with the Japanese government’s 2050 Carbon Neutral Declaration in October 2020. Accordingly, Hakuhodo has continued working with local authorities, industry, NPOs and other non-state actors through its normal business to undertake highly effective greenhouse gas emission-reducing initiatives in FY2020, such as advancing the spread and rebuilding of eco housing and switching to eco home appliances, among others.
Green Bird Akasaka Team (Hakuhodo DY Group)
An NPO with 90 action teams in Japan and abroad that was established by a then Hakuhodo employee based on the concept “Clean towns make clean hearts.” Akasaka Team was established in 2008, when Hakuhodo relocated its headquarters to Akasaka. It is active in keeping Akasaka clean as a part of the neighborhood. Calling on companies with offices in the Akasaka area, it carries out clean up events twice a month, which an average of over 50 people took part in FY2019. Another clean up event just for Hakuhodo DY Group employees is also held each year. Activities have been suspended since March 2020 to prevent COVID-19 infections.