All Hakuhodo DY group companies are committed to providing optimized solutions for advertisers, media companies and content holders and in this way also boost the corporate value of the group as a whole.

Hakuhodo Inc. espouses its twin philosophies of sei-katsu-sha insight and commitment to partnership. Our overriding goal is to be a “Power-Branding” partner that draws on our outstanding capabilities in creation and execution to heighten the brand value of advertisers. Accordingly, we are actively pursuing measures in the new knowledge development sector, the digital sector, and the marketing/promotion sector, and we are building systems that enable us to provide clients with even more comprehensive marketing solutions. Tireless development of sei-katsu-sha insight gives Hakuhodo a unique ability to integrate mass marketing and relationship marketing. Capitalizing on that strength, we will provide comprehensive marketing solutions that optimize advertisers’ overall marketing activities.

	Founded		October 1895
	Incorporated		February 1924
	President and CEO		Hirokazu Toda
	Employees (Consolidated)		5,552 (As of March 31, 2011)
	Head Office		Akasaka Biz Tower 5-3-1, Akasaka, Minato-ku, Tokyo
	URL		http://www.hakuhodo.co.jp/

Daiko’s philosophy, Ideas Win, grew from the conviction that only superior ideas can deliver the most effective communication. Daiko’s winning ideas translate into strategic solutions to clients’ marketing issues, and help the agency pursue its goal of delivering more effective, more powerful communications. As a marketing solutions partner to our clients, Daiko has a role to play in everything from brand development & brand building to sales promotion and customer management.

	Founded		1893
	Incorporated		February 1944
	President and Representative Director		Isao Takano
	Employees (Consolidated)		1,471 (As of March 31, 2011)
	Location		[Tokyo Head Office] Akasaka Park Bldg. 5-2-20 Akasaka, Minato-ku, Tokyo [Osaka Head Office] 2-2-7, Nakanoshima, Kita-ku, Osaka
	URL		http://www.daiko.co.jp/en/index.html

Founded in 1929, YOMIKO ADVERTISING INC. possesses a full range of services extending from outstanding marketing development that begins in the “Home” segment of residential real estate to acknowledged prowess in strategic planning based on extensive experience in result-oriented sales promotion that supports clients all the way to the sale of their products. YOMIKO also boasts impressive business development capabilities in the entertainment category, fostered through the planning of animation programs and event business. Deepening and expanding these strengths, this agency aims at further sharpening the edge of its originality and creativity. As a true partner committed to the success of its clients, YOMIKO is the source for solutions that underscore effectiveness.

	Founded		June 1929
	Incorporated		July 1946
	President and Representative Director		Yasunori Nakada
	Employees (Consolidated)		695 (As of March 31, 2011)
	Head Office		Akasaka Park Bldg., 5-2-20, Akasaka, Minato-ku, Tokyo
	URL		http://www.yomiko.co.jp/en/index.html

Hakuhodo DY Media Partners Inc. was founded to be a comprehensive media company integrating the media functions of the three advertising companies, Hakuhodo, Daiko, and YOMIKO. Undertaking the media business and the contents business of the Hakuhodo DY Group, it utilizes its primary functions of planning, production, buying, media traffic, and knowledge in these two business areas. It also acts as liaison between the three advertising companies and provides optimum marketing solutions for advertisers, media companies, and content holders. With the sei-katsu-sha as the reader, viewer, or spectator, it creates new media value by connecting its customers with these consumers. In this way, Hakuhodo DY Media Partners considers media in its broadest sense and aims to be a media contents business that “designs media effects.”

	Incorporated		December 2003
	President and CEO		Hisao Oomori
	Employees (Consolidated)		1,916 (As of March 31, 2011)
	Head Office		Akasaka Biz Tower 5-3-1 Akasaka, Minato-ku, Tokyo
	URL		http://www.hakuhodody-media.co.jp/english/top.html