Hakuhodo DY GroupAbout the Group
Creating New Value for Sei-katsu-sha and Society as a Whole
Hakuhodo DY Holdings’ core strategy is stated in the FY2019—FY2023 Medium-Term Business Plan: ”With sei-katsu-sha insight as our cornerstone, the Hakuhodo DY Group will combine its creativity, integrative capabilities, and data and technology utilization skills to play a leading role in envolving companies’ marketing activities and generating innovation in the completely digitalized era. In this way, we will continue to impact and provide value to sei-katsu-sha and society as a whole.”
Hakuhodo DY GroupGlobal Presence
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449Subsidiaries and Affiliates
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No.8Global Ranking※Advertising Age Agency Report 2023
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991,137(million yen)Revenue
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27,936Employees
The Group consists of 449 subsidiaries and affiliates with a combined total of over 27,936 employees working in over 30 countries and regions around the world (as of March 2023). With revenue of 991,137 million yen (for the year ended March 2023), the Group ranks in the top8 in U.S. trade magazine Ad Age’s “World’s 25 Largest Agency Companies.” It is the second largest agency group in Japan.
Hakuhodo DY GroupAwards
The Hakuhodo DY Group is renowned for its creativity and advertising companies under its umbrella win numerous awards each year. At Cannes Lions International Festival of Creativity, one of the world’s most influential advertising competitions, kyu group company Digital Kitchen has earned a Grand Prix once and Hakuhodo twice. At ADFEST 2020, Hakuhodo DY Media Partners was named Media Agency of the Year, and Hakuhodo was crowned Network of the Year at ADFEST 2021.