Hakuhodo DY GroupAbout the Group
A World-Leading Marketing Services Group
Hakuhodo DY Holdings’ core strategy is stated in the FY2014—FY2018 Medium-Term Business Plan: "With our mission of serving as the best marketing partner for each one of our clients, the Hakuhodo DY Group stands as one of the world’s top advertising and marketing services groups. Our cutting-edge creative ideas and integrated marketing solutions create new markets, trends, and movements that engage sei-katsu-sha and invigorate society."
Hakuhodo DY Group
Hakuhodo DY Holdings Inc. is a marketing services company headquartered in Tokyo, Japan. It was formed in 2003 when its core brand agencies Hakuhodo Inc. (founded 1895), Daiko Advertising Inc. (founded 1944), and Yomiko Advertising Inc. (founded 1946) integrated and created a joint holding company (“DY” represents the initial letters of Daiko and Yomiko, respectively). Today, the Hakuhodo DY Group comprises five distinct groups: Hakuhodo, Daiko, and Yomiko, the core brand agencies under Hakuhodo DY Holdings, along with Hakuhodo DY Media Partners, an integrated media services network, and kyu, a strategic operating unit.
Hakuhodo DY GroupGlobal Presence
The Group consists of 312 subsidiaries and affiliates with a combined total of over 15,700 employees working in 21 countries (as of March 2017). With revenue of 248,640 million yen (for the year ended March 2017), the Group is ranked by Advertising Age, a U.S. trade magazine, among the world’s top eleven agency groups and is the second largest agency group in Japan.
Hakuhodo DY GroupGroup Policy
Sei-katsu-sha insight is the foundation of our thinking and planning. It reminds us that consumers are more than just shoppers performing an economic function. They have heartbeats. These unique, autonomous individuals that we in the Hakuhodo DY Group refer to as sei-katsu-sha are the inhabitants of an increasingly complex world. We believe that deeper insight into their lives is the source from which new value springs. That is why we make it our business to know sei-katsu-sha better than anyone else and to use that knowledge to make media a stronger bridge between advertisers and customers.
Partnership is the way we do business, the starting point for all business activities. From the standpoint of sei-katsu-sha, we pay constant, careful attention to the needs of our clients and of media suppliers. We believe that engaging in dialogue and acting together are the best ways to find the solutions to those needs. As our clients' and media suppliers' partner, our aim is to build strong, long-lasting relationships. By working together over the long term, we are better able to provide durable and coherent solutions to our partners.
Hakuhodo DY GroupAwards
Renowned for the creativity, advertising companies under the Hakuhodo DY Group umbrella have won numerous awards at the Cannes Lions International Festival of Creativity, one of the world’s most influential advertising awards. Hakuhodo captured the Grand Prix in the film category in 1982 and 1993, and Digital Kitchen, part of the kyu Group won the Grand Prix in the design category in 2011.