Healthy and Sound Workstyles
We see our people as the company’s greatest asset. It is crucial that we develop a sound workplace environment where each employee can work in good health in order to fulfill their potential by unlocking their creativity. We are committed to a wide range of initiatives with the twin objectives of health and productivity management and workstyle transformation.
Workstyle Transformation（Hakuhodo）
In April 2022, core operating companies Hakuhodo launched a Workstyle Transformation Committee, which subsequently defined a new workstyle vision: “Creating a better relationship between work and life.” In December 2022, the Committee also developed “Time Value Management,” a new guidance for workstyle transformation. Under a well-established environment and appropriate work transformation, we will undertake various initiatives to enable diverse individuals to hone their skills and maximize creativity while remaining conscious of each other’s productivity as a team.
We consider establishing a work environment where each employee can fully unleash their creativity and thrive in their own unique way to be a crucial foundation for achieving our sustainability goals. Against today’s rapidly changing social landscape, we remain committed to driving various initiatives that enable employees to enjoy a fulfilling work-life balance and work in the manner they please.
Workstyle Systems (Hakuhodo)
| Workstyle rules | Purakyu 5 | A rule requiring employees to take at least one paid weekday a month to secure time as a sei-katsu-sha. Taken monthly as leave that benefits both the individual and their work, it allows employees to recharge their physical and mental batteries and wisdom. |
|---|---|---|
| Workstyle etiquette | Silent 10 | We ask people to refrain from making non-urgent contact or requesting replies after 10:00 p.m. on weekdays or at all on weekends to foster a culture in which employees respect the time of those they work with. |
| Other systems | Purakyu 7 | Employees taking five days of leave under Purakyu 5 can take one day of special leave once a month during the seven months from September to March of the following year. |
| Compensatory holidays | Under this system, employees are granted one day of leave for working three or more hours on a holiday. | |
| Health leave | If an employee exceeds overwork criteria during a month and has no compensatory holidays remaining, they will be granted one day of leave to be used within the next two months. | |
| Free vacation holidays | These consist of five consecutive vacation days granted twice a year. | |
| Step leave | Under this system, employees are granted up to 15 consecutive days of leave in January of the year following their 10th, 20th, and 30th year of service. | |
| Teleworking | Employees may work at home or in an office-like environment within Japan. | |
| Time off for family | A program that grants employees up to five days of special accumulated vacation time (paid annual vacation time not able to be carried over to the next year but saved up separately) to attend a child’s event or care for family. |
| Workstyle rules | Purakyu 5 | A rule requiring employees to take at least one paid weekday a month to secure time as a sei-katsu-sha. Taken monthly as leave that benefits both the individual and their work, it allows employees to recharge their physical and mental batteries and wisdom. |
|---|---|---|
| Workstyle etiquette | Silent 10 | We ask people to refrain from making non-urgent contact or requesting replies after 10:00 p.m. on weekdays or at all on weekends to foster a culture in which employees respect the time of those they work with. |
| Other systems | Purakyu 7 | Employees taking five days of leave under Purakyu 5 can take one day of special leave once a month during the seven months from September to March of the following year. |
| Compensatory holidays | Under this system, employees are granted one day of leave for working three or more hours on a holiday. | |
| Health leave | If an employee exceeds overwork criteria during a month and has no compensatory holidays remaining, they will be granted one day of leave to be used within the next two months. | |
| Free vacation holidays | These consist of five consecutive vacation days granted twice a year. | |
| Step leave | Under this system, employees are granted up to 15 consecutive days of leave in January of the year following their 10th, 20th, and 30th year of service. | |
| Teleworking | Employees may work at home or in an office-like environment within Japan. | |
| Time off for family | A program that grants employees up to five days of special accumulated vacation time (paid annual vacation time not able to be carried over to the next year but saved up separately) to attend a child’s event or care for family. |
For details on other initiatives, see the below page.
Hakuhodo Well-being: Workguideline (in Japanese)
Health and Productivity Management
The Hakuhodo DY Group strives to create an environment where all of its employees can make full use of their skills and are empowered to express their individuality and contribute in the workplace. We are strengthening our Groupwide implementation capabilities and undertaking various initiatives to resolve issues related to health and productivity management.
Key Indicators
| Item | Results |
|---|---|
| Percentage of people receiving health examinations | 94.6% *¹ |
| Percentage of employees maintaining/improving their health | 67.2% *² |
- Target: FY2024
- *1 Hakuhodo, Daiko Advertising, YOMIKO ADVERTISING, Hakuhodo DY ONE (IREP, D.A.Consortium), Hakuhodo DY Media Partners, SoldOut, HAKUHODO Technologies
Examination rate is as of March 31. - *2 Hakuhodo and Hakuhodo DY Media Partners
From fiscal 2024, stricter criteria are applied for determining improvement rates.
Health and Productivity Management Initiatives (Hakuhodo)
With the vision of “looking to a future of well-being inspired by sei-katsu-sha insight,” we view employee health as having three essential sources: employee well-being, corporate productivity, and creative contributions to society. Based on this belief, we have formulated a Health and Productivity Management Strategy Map to ensure that employee health promotion leads to organizational vitality and contributions to society. Through our health creation platform, the Karada CHANTO! Project, we have developed an environment that encourages employees to increase their awareness of prevention-oriented activities on their own initiative. This fosters a high level of consciousness toward well-being for every individual. In recognition of these activities, we have earned certification as a KENKO Investment for Health Outstanding Organization (large enterprise category) for three consecutive years since fiscal 2022.
Health Declaration
Hakuhodo is a company that values people as our assets. (...) As professionals, we always prioritize maintaining our own health and expanding our capabilities, while also considering the health and well-being of our team members. Every person working at Hakuhodo enjoys an environment in which “work enriches life, and life enriches work.” At the foundation of this environment is each individual’s health. Moving forward, Hakuhodo will continue to advance health and productivity management to support the sustainable growth of its employees and the company, and to provide new value to society.
Health and Productivity Management Structure
We have appointed a chief health officer (CHO) and, with the Human Resource Management Division’s Health Management Department serving as a hub, promote health and productivity management through the collaboration of many medical professionals. These include occupational physicians at each business site, occupational health staff at the Health Support Center, and medical specialists at in-house clinics at our Head Office and Kansai Office, all leveraging their high levels of expertise. We are also strengthening collaborative health initiatives in partnership with our health insurance association.
Health and Productivity Management Promotion Cycle
For details on other initiatives, see the below page.
Hakuhodo Well-being : Health Management (in Japanese)