Social Diversity, Equity and Inclusion

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In the era of diversity, there is a need to be able to imagine the lifestyles of people with completely different value systems than your own. For that reason, we believe that in the future there will be greater opportunities for us to make use of our sei-katsu-sha insight, which seeks to gain a multifaceted understanding of people. Going forward, the Group will establish working environments in which diverse human resources can play an active role and where each employee can leverage their creativity to the greatest extent possible.

Hakuhodo DY Group's Diversity, Equity & Inclusion (DE&I) Policy

The Hakuhodo DY Group aims to create a society abounding in sei-katsu-sha’s aspirations and where they can live vibrant lives. We are an entity in which employees, each sei-katsu-sha themselves, connect with other sei-katsu-sha and society to take on a broad range of social challenges to invent the future through leveraging their own unique creativity.
DE&I is itself sei-katsu-sha insight—the DNA of the Hakuhodo DY Group—and a source of our innovation. We are thus committed to implementing DE&I throughout the Group under our management policies.

What is DE&I?

"Diversity" refers to the diverse characteristics of individuals including race, nationality, religion, beliefs, disabilities, gender, age, origin, sexual orientation, sexual identity, values and workstyles, as well as activities to respect this diversity. We respect the creativity of each employee, and view their free and autonomous expression of skills, and co-creation in teams, as the source of our value. In addition to respecting diversity and developing an accepting and inclusive organizational culture, we embrace the concept of equity, understanding the challenges facing each individual and helping each other overcome them.

DE&I Implementation Structure

In our Group, senior management provides leadership with their commitment to DE&I.
Under the Director responsible for overseeing sustainability, our Corporate Sustainability Division undertakes efforts to ensure dissemination of the Policy and advance the DE&I agenda in general as the function responsible for sustainability.

Target for gender equality

The Hakuhodo DY Group aims to raise the ratio of women in management positions to 30% by FY2030.

Key Indicators

Item Results in Fiscal 2023 Target Values
Ratio of women in management positions 13.1% Fiscal 2030 target 30%
Rate of male childcare leave 74.3% ―
  • Coverage: Hakuhodo, Daiko Advertising, YOMIKO ADVERTISING, Hakuhodo DY ONE (IREP, D.A.Consortium) , SoldOut, Hakuhodo DY Media Partners

Three Initiatives for Promoting DE&I

We will implement various initiatives to realize DE&I in ways unique to Hakuhodo DY Holdings.

(1) An amenable working environment that is accommodating to individual circumstances
(2) Promoting work that is rewarding and encourages individual success
(3) Realizing a society in which everyone plays an active role

(1) An amenable working environment that is accommodating to individual circumstances

We are developing various systems and support measures that help all employees balance work and family life and develop their careers with peace of mind while exercising their creativity, even when also handling childcare or nursing care.

Supporting Employees’ Work-Life Balance (Hakuhodo)

Various systems are in place to help employees balance their work and life plans.

(2) Promoting work that is rewarding and encourages individual success

The Hakuhodo DY Group aims to create a workplace culture in which every employee can demonstrate their abilities and feel a sense of fulfillment in their work, regardless of individual attributes.

Promoting the Activities of Female Employees

In an effort to develop an environment where female employees can play an even more active role, each of the relevant Group companies has developed a General Employer Action Plan under the Act on the Promotion of Women’s Active Engagement in Professional Life and the Act on Advancement of Measures to Support Raising Next-Generation Children. We are working to promote women’s active engagement in professional life including through human resource development and improvement of the environment so that female employees may find and follow their own career path.

General Employer Action Plans of Major Group Companies in Japan

Hakuhodo Inc. (in Japanese)
Daiko Advertising Inc. (in Japanese)
YOMIKO ADVERTISING INC. (in Japanese)
D. A. Consortium Inc.
(Hakuhodo DY ONE Inc.) (in Japanese)
IREP Co., Ltd.
(Hakuhodo DY ONE Inc.) (in Japanese)
SoldOut,Inc. (in Japanese)

(3) Realizing a society in which everyone plays an active role

The Hakuhodo DY Group aims to create a society where every sei-katsu-sha can fully express their individuality and abilities. In addition to internal activities, we actively engage in external communications and business activities to impact society as a whole.

LGBTQ+-Related Initiatives (Hakuhodo)

We promote LGBTQ+ initiatives to foster an environment in which all employees of every orientation and gender can fulfill their potential.

・Establishing the “Diversity Consultation Desk”
In November 2021, we established the Diversity Counseling Office to facilitate anonymous consultation regarding problems related to diversity and sexuality.

・Expanding the Definition of “Spouse”
In November 2022, we expanded our definition of “spouse” to include “partners in de facto marriages and same-sex partners.” This change extends eligibility for various personnel systems and welfare benefits.

Promoting the Employment of People with Disabilities

To ensure that all employees, regardless of disability status, can feel that their work as members of the Hakuhodo DY Group is rewarding, we actively promote the development of an environment for the reasonable accommodation and employment of people with disabilities.

Rate of Employment of People
with Disabilities within
the Hakuhodo DY Group
At Group level2.54%
(As of March 31, 2024)