Responsible Communication Development
As a company engaging in various types of expression, including advertising, we are working on communication development to win the trust of every stakeholder.
Formulation of the Creative Output Policy (Hakuhodo Group)
We are a corporate group that creates new value for society and delivers happiness, fulfillment, and vitality to the world through creativity. To continue to maintain the trust of sei-katsu-sha, clients, media companies, partner companies, and society at large, each of our employees will strive to fulfill their social responsibility. To help them do so, we formulated the Creative Output Policy, which serves as a guideline for employees when undertaking creative activities, and are taking steps to ensure that all employees are thoroughly aware of the policy through ongoing initiatives and educational activities to improve their knowledge and skills. In these ways, we are making concerted efforts to enhance the value we offer through our creativity.